Auckland Founding Dealer Launch — August 2026Become a founding dealer
New Zealand's dealer-to-dealer trading platform

Trade faster, pay smarter

DealerLink connects licensed NZ motor vehicle traders through a secure, transparent auction platform. List your stock, bid with confidence, and only pay on what the car actually sells for.

Exclusively for NZ Licensed Motor Vehicle Traders

How It Works

From registration to sale in four simple steps.

Register

Sign up with your MVTL number. We verify your license within 24 hours.

List Your Vehicle

Add photos, vehicle details, and set your confidential reserve price.

Dealers Bid

Licensed dealers compete in real-time with anti-snipe protection.

Sold & Connected

Sale completes. Buyer and seller details are exchanged instantly.

The current wholesale reality

The old way of moving stock is stacked against you

Traditional wholesale channels weren't built for the modern dealer. They charge the same whether you make $500 or $5,000 — and your best stock gets lost in the noise.

Flat fees that punish low-margin cars
Overcrowded auctions where your stock gets lost
Aged stock sitting on the lot, tying up your cash
No way to build dealer credibility or reputation
Premium fees charged even on thin-margin vehicles

Fair tier-based pricing

You only pay based on what the car sells for.

$99

excl. GST · + 15% GST

Sale up to $10,000

$199

excl. GST · + 15% GST

$10,001 – $20,000

$299

excl. GST · + 15% GST

$20,001 and above

A seller success fee, charged only when your vehicle sells. List for free. All fees exclude GST — 15% is added separately.

Buyer Fees

ZERO

Buyers never pay a cent to bid or win on DealerLink.

You work hard for margin — why give it away?

Simple. Fast. Dealer-Focused.

Simple onboarding. Designed for dealer efficiency.

List. Bid. Win.

No hidden costs. No surprises.

Built for the Trade

Everything you need to move stock between dealerships efficiently.

Live Auctions

Real-time bidding with countdown timers. Set reserves, track bids, and close deals in minutes — not days.

Verified Dealers Only

Every account is verified against the NZ Motor Vehicle Trader License register. Trade with confidence.

Direct Dealer-to-Dealer

No middlemen. Connect directly with the buyer or seller. Contact details shared instantly on sale.

Anti-Snipe Protection

Bids in the final 30 seconds automatically extend the auction by 60 seconds. No last-second sniping.

Reserve Pricing

Set a confidential reserve price. Your vehicle won't sell below your minimum — bidders only see if it's met.

Instant Notifications

Get notified the moment you're outbid, when auctions are ending soon, and when you win.

DealerLink Trust System

Build a reputation that earns you better deals.

Earn trust through

  • Accurate vehicle descriptions
  • Clean transactions
  • Consistent participation

Badge levels

  • BronzeActive
  • GoldReliable
  • PlatinumPremium

Frequently Asked Questions

Everything you need to know before getting started.

Start Trading Today

Be one of our Auckland founding dealers. Registration is free and takes under 2 minutes.